Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other device) when you visit a website. Cookies are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.

Cookies can be set by the website you are visiting (“first-party cookies”) or by third parties, such as analytics or advertising services (“third-party cookies”).

2. How We Use Cookies

Albot.co.uk uses cookies and similar technologies to:

• Make our website work: Essential cookies are needed for basic functions like page navigation, form submission, and security
• Remember your preferences: So you don’t have to re-enter information or reset settings each visit
• Understand how you use our site: Analytics help us see which pages are popular and how visitors navigate, so we can improve
• Improve our AI assistant: Understanding user journeys helps us make Albot more helpful
• Keep our site secure: Detecting and preventing fraud or suspicious activity
• Support marketing: Showing you relevant advertisements and measuring campaign effectiveness
• Enable remarketing: Following up with visitors who have shown interest in our services

3. Cookie Categories

We categorise the cookies we use into four types:

4. Essential Cookies

These cookies are strictly necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

Cookie Name	Provider	Purpose	Duration
cookieconsent_status	Albot.co.uk	Stores your cookie consent preferences	1 year
PHPSESSID	Albot.co.uk	Maintains your session while browsing	Session
wordpress_*	Albot.co.uk	WordPress authentication and functionality	Session / 2 weeks
wp-settings-*	Albot.co.uk	WordPress user settings	1 year
__cf_bm	Cloudflare	Bot management and security	30 minutes
cf_clearance	Cloudflare	Security challenge verification	1 year

5. Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our site and the Albot experience.

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number	2 years
_ga_*	Google Analytics 4	Used to persist session state	2 years
_gid	Google Analytics	Distinguishes users	24 hours
_gat	Google Analytics	Throttles request rate to limit data collection	1 minute
_gcl_au	Google Ads	Conversion tracking and attribution	90 days
_hjSessionUser_*	Hotjar	Identifies returning visitors for analytics	1 year
_hjSession_*	Hotjar	Holds session data for analytics	30 minutes
_hjAbsoluteSessionInProgress	Hotjar	Detects first pageview session	30 minutes

What We Learn

Analytics cookies help us understand:

• How many people visit our website
• Which pages are most popular
• How long people spend on each page
• How visitors navigate through the site
• Where visitors come from (search engines, social media, etc.)
• What devices and browsers are used
• Where users drop off in the Albot journey
• Technical errors or issues

6. Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Cookie Name	Provider	Purpose	Duration
albot_user_id	Albot.co.uk	Identifies returning users to continue conversations	1 year
albot_session	Albot.co.uk	Maintains AI chat session continuity	Session
albot_preferences	Albot.co.uk	Stores user preferences and settings	1 year
albot_journey	Albot.co.uk	Tracks progress through the enquiry journey	30 days
et_pb_*	Divi (Theme)	Stores theme-related preferences	Various

7. Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

Cookie Name	Provider	Purpose	Duration
_fbp	Facebook/Meta	Tracks visits across websites for targeted advertising	3 months
_fbc	Facebook/Meta	Stores click identifier for ad attribution	3 months
fr	Facebook/Meta	Enables ad delivery and measurement	3 months
_gcl_aw	Google Ads	Conversion tracking from Google Ads clicks	90 days
gclid	Google Ads	Click identifier for conversion tracking	90 days
IDE	Google DoubleClick	Remarketing and ad targeting	1 year
test_cookie	Google DoubleClick	Checks if browser supports cookies	15 minutes
_uetsid	Microsoft/Bing	Tracks visitors for Bing Ads	1 day
_uetvid	Microsoft/Bing	Tracks visitors across sessions for Bing Ads	1 year
MUID	Microsoft/Bing	Identifies unique browsers for advertising	1 year

Remarketing

If you visit our website but don’t complete an enquiry, you may see advertisements for Albot.co.uk on other websites you visit. This is called “remarketing” and helps us reconnect with people who have shown interest in our services.

You can opt out of remarketing using the links in Section 13 below.

8. Third-Party Cookies

Some cookies on our website are set by third parties. These cookies are subject to the respective privacy policies of these third parties:

Google

We use Google Analytics, Google Ads, and Google Tag Manager.

• Privacy Policy: policies.google.com/privacy
• Opt-out: Google Analytics Opt-out Browser Add-on

Meta (Facebook/Instagram)

We use the Meta Pixel for advertising and conversion tracking.

• Privacy Policy: facebook.com/privacy/policy
• Ad Settings: facebook.com/ads/preferences

Microsoft (Bing)

We use Microsoft Advertising for paid search campaigns.

• Privacy Policy: privacy.microsoft.com
• Opt-out: Microsoft Advertising Opt-out

Hotjar

We use Hotjar to understand how visitors interact with our website.

• Privacy Policy: hotjar.com/privacy
• Opt-out: Hotjar Do Not Track

Cloudflare

We use Cloudflare for security and performance.

• Privacy Policy: cloudflare.com/privacypolicy

9. Similar Technologies

In addition to cookies, we may use other similar technologies:

Local Storage

Similar to cookies but can store more data. Used to save your progress in the Albot journey and preferences.

Session Storage

Similar to local storage but cleared when you close your browser. Used for temporary session data.

Pixels / Web Beacons

Small invisible images used in web pages and emails to track whether content has been viewed. Used for analytics and marketing purposes.

JavaScript Tags

Code snippets that enable third-party services like analytics and advertising platforms.

10. Cookie Duration

Cookies can be:

Session Cookies

These are temporary cookies that expire when you close your browser. They are used for things like keeping you logged in during a single browsing session.

Persistent Cookies

These cookies remain on your device for a set period (or until you delete them). They are used for things like remembering your preferences or tracking return visits.

The duration of each cookie is shown in the tables above. Durations range from a few minutes to two years, depending on the cookie’s purpose.

11. Managing Your Cookies

You have several options for managing cookies:

Cookie Consent Banner

When you first visit Albot.co.uk, you will see a cookie consent banner. You can:

• Accept all cookies
• Reject non-essential cookies
• Customise your preferences by category

You can change your preferences at any time by clicking the “Cookie Settings” link in the website footer.

Browser Settings

You can also control cookies through your browser settings (see Section 12).

Third-Party Opt-Outs

You can opt out of specific third-party cookies using the links in Section 13.

12. Browser Settings

Most web browsers allow you to control cookies through their settings. Here’s how to manage cookies in popular browsers:

Google Chrome

Settings → Privacy and Security → Cookies and other site data

Chrome cookie guide

Mozilla Firefox

Settings → Privacy & Security → Cookies and Site Data

Firefox cookie guide

Apple Safari

Preferences → Privacy → Cookies and website data

Safari cookie guide

Microsoft Edge

Settings → Cookies and site permissions → Cookies and site data

Edge cookie guide

Mobile Browsers

Cookie settings on mobile devices are usually found in the browser app’s settings menu. The process varies by device and browser.

13. Third-Party Opt-Out Links

You can opt out of tracking by specific third parties using these links:

Provider	Opt-Out Link
Google Analytics	tools.google.com/dlpage/gaoptout
Google Ads	adssettings.google.com
Facebook/Meta	facebook.com/ads/preferences
Microsoft/Bing	Microsoft Opt-out
Hotjar	hotjar.com/policies/do-not-track
Network Advertising Initiative	optout.networkadvertising.org
Digital Advertising Alliance	optout.aboutads.info
Your Online Choices (EU/UK)	youronlinechoices.eu

14. Changes to This Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in the cookies we use
• Changes in technology or our services
• Changes in law or regulation
• Feedback from users

When we make changes, we will update the version number and date at the top of this policy. For significant changes, we may also notify you through a banner or notification on the website.

We encourage you to review this policy periodically.

15. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

For more information about how we handle your personal data, please see our Privacy Policy.

© 2026 Albot, Inc. All Rights Reserved.
Albot.co.uk is a trading style of Albot, Inc., a group company of Loan.co.uk Ltd.